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The Importance of Anchor Text in Back-links

12:57 17 April in Advanced SEO Techniques, Online marketing, SEO
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always,...

Absolute Links vs. Relative Links – SEO Value

12:56 17 April in Advanced SEO Techniques, Business advice, SEO
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The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have...

Strategic Use of Images in Search Engine Optimization

12:18 17 April in Advanced SEO Techniques, SEO
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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site...