Web 2.0 Strategy :: SEO Consultant :: Gold Coast SEO

Your Business should take a measured approach to web marketing. Here at the Expert SEO Gold Coast Company, seolytics, we enjoy taking the 5 d's as described below: 

Define < Direction < Develop < Design < Deliver

A brand is a company’s face to the world. It is the company’s name, how that name is visually expressed through a logo and how that name and logo are extended throughout an organisation’s communications. Seolytics has developed a personalised, unique five step process designed to develop and maintain a compelling brand and support the business owner through managing the associated change and growth. This is a personalised program to suit your requirements, please contact us to find out more about how we can assist you and your brand.

1.Define (creative services)

Who You Are - 
what you do, why are you here
Brand Personality - characteristics, traits, attributes
Values - what do you stand for?
Vision - the big picture
Mission - how you will get there

2.Direction (project management)

Target Market - who do you want to attract
Competitors - who else does what you do
Positioning - where you sit in the marketplace
Brand proposition - USP- Unique Selling Proposition, what makes you different?
Brand architecture - a diagram of your company as it will mature
Brand platform - a guide to the way your company will present itself

3.Develop (web development)

Goals - things you have to do to take 
you to where you want to go
Strategies - broad plan of attack: branding, 
marketing, sales, finance, people, teams, distribution
Action Plan - more detailed look at actioning all items outlined in strategies
Marketing Plan - budget, media planning

4.Design (web design)

Creative - develop brand, mood boards
Corporate Identity, design elements
Corporate Communication, 
marketing material
Brochures, Web site

5.Deliver (web fulfillment)

Launch, public relations
Visual Standards Manual - set of guidelines for brand usage
Communications - internal and external
Maintenance Plan- ongoing commitment

By formulating a methodical approach to your online message, your company can stay within guidelines, and profit savvy. Get the most out of the new web 2.0 tools.