- Determine: What words people use to find your products or services
- Identify: Problems your customer needs to be solved
- Competition: Keywords used by your competitors
- Distinction: What sets your products or services apart (attributes & advantages)
- Title Tag Update: An HTML tag directing the browser what to display atop the page
- Meta Tag Optimisation: Data describing a website that is not visible to the user
- Image (ALT) Tag & Video Optimisation: An alternative description of an image
- Sitemap creation & optimisation: A list of pages within your website accessable to crawlers and users
- Inbound: quality link generation
- Google: Premier search engine linking
- Web Linking: One way & reciprocal
- Copywriting: Keyword Rich Content for your website
- Press Releases: Keyword Rich Articles submitted to relevant news outlets for consideration and posting
- Video & Blogs: Creation of interesting data to expand client base
- Client Communication: obtain a detailed report to know where your site is being publicised. Reports are sent weekly.